Web Site Design and Content Development

WEB-PATHS builds web sites with content and ease of use in mind, based on principles of information design, usability and instructional design.

Information design, also known as information architecture, focuses on:

• Organization of information
• Labeling system
• Presentation of information
• Navigation system and search capabilities

As information designers, we know that as much as site visitors enjoy a pleasing on-line experience, they will abandon a site if they can't find what they're looking for. We understand that if you've made the investment to build and market web pages, you want visitors to stick around, read your message and contact you.

Our goal is to identify what to communicate to your customers. We organize your 'information hierachy' in meaningful ways and minimize the need to re-engineer the site.

Web site usability ensures that a site fully functions and visitors are able to locate critical information with ease. This is known as user-centered design.

At a design level, web site usability focuses on:

• Identifying typical site visitors: ascertaining that visual and textual messages are suitable.
• Identifying information visitors need. This may not the same as the promotional copy you wish to convey.
• Blending 'form' with 'function': assuring that graphics convey a meaningful message and site activities support user requirements.
• Organizing information and creating a navigational system so visitors don't get lost.
• Using a writing style suited to screen display.
• Making sure everything works.

As usability specialists, we design sites that eliminate unnecessary clicking, scrolling, mousing over or searching. We create an interface, writing style and navigational structure that provides immediate access to information to take advantage of your services.

As instructional designers, we design interactive activities to keep users at your site, enhancing their knowledge of your products and services.

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Web Site Solutions: Related Pages

• Planning Your Web Site
• Web Sites for Realtors
• Samples of Web Sites We've Developed

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