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| General
Information |
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| 1. |
What
would you say are major events, forces,
and trends going on outside the company
that will have the greatest positive and
negative impact on the company's ability
to meet its goals and objectives over
the next 2-3 years?
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| 2. |
Describe
your company's greatest strengths and
weaknesses (be specific)?
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| 3. |
What
significant events have occurred in the
last 5 years that affect your company's
competitive condition (e.g., mergers/acquisitions,
purchase or sale of a division/product
line, etc.)?
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| Individual
& Organization/Department Background |
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| 1. |
Briefly
describe your organization and your responsibilities.
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| 2. |
What
is the mission of your organization?
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| 3. |
What
are your 2-3 most important strategic
priorities and what percent of your time
do you spend on them?
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| 4. |
What
are the key issues or barriers related
to the efficiency or effectiveness in
your area of responsibility?
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| 5. |
Where
opportunities are there in your area?
Within the company?
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| Market
Strategy |
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|
| 1. |
How
do you define the industry?
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| 2. |
What
is your company's current marketing strategy
and how are the markets defined or segmented?
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| 3. |
Of
the identified markets, which are the
most profitable? Which are projected to
have the highest growth rates?
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| 4. |
What
are the critical success factors for these
markets?
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| 5. |
Is your company positioned to move or
expand into these markets? If not, what
strategic considerations should the company
address to facilitate expansion?
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| 6. |
Are
there any business trends, issues or plans
that might impact your organization's
success?
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| 7. |
What
are the biggest opportunities for improvement
within the marketing arena?
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| Product
Strategy |
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| 1. |
What
is your company's current product strategy
(i.e. area of focus, new vs. existing,
etc)?
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| 2. |
Based
on your market segmentation scheme, which
products best address market needs?
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| 3. |
Which
are your most profitable products and
why?
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| 4. |
Which
are the fastest growing products and why?
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| 5. |
What are the biggest issues in your product
strategy? Biggest opportunities?
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| Competitive
Position |
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|
| 1. |
Who
are your major competitors?
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| 2. |
What
insights can you share about their strengths
and weaknesses?
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| 3. |
What
are the top 3-5 strategic success factors
for your company's competitors?
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| 4. |
What
differentiates your company from its competitors?
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| Industry
Value/Supply Chain |
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|
| 1. |
Describe
your value/supply chain and who has the
most power.
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| 2. |
Do
you have established partnerships with
key customers? Describe the way you collaborate
with one another.
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| 3. |
What
do your Top 3-5 customers most value?
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| 4. |
Do
you have a segmentation scheme for your
customers (i.e. profit, sales, location)?
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| 5. |
Do
you have established partnerships with
key suppliers? Describe the way you collaborate
with each other.
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| 6. |
What
do these suppliers value most?
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| 7. |
Given
your size and position, do you feel like
you have power over your suppliers? Is
your supply base fragmented or consolidated?
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| 8. |
How
do you leverage knowledge/information
from strategic relationships (i.e. product
and process improvements, best practices,
etc.)?
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| 9. |
What
are the biggest issues throughout the
industry value chain?
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| 10. |
Where
do you perceive the biggest opportunities
to reduce costs within/throughout the
industry value chain?
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| Other |
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| 1. |
Do
you anticipate new government regulations
or environmental issues that may have
a significant impact on your business?
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| 2. |
If
yes, what should your company be doing
now in anticipation of these events?
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| 3. |
What
are your major service offerings?
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