Several weeks ago, while attending a Middle Market Technology Fair in Boston representing Harvest-ROA, you became re-acquainted with Joe Michaelson, a senior executive at the Monarch Company. During your conversation, Mr. Michaelson talked about Monarch's recent growth but expressed concern about financial issues the company is experiencing.

Seeing an opportunity to help Monarch improve its situation, you decided to build a presentation on how Harvest-ROA's system and tools could address Monarch's financial problems.

Your efforts included:

	Significant research on the Monarch Company
	Research on the consumer electronics industry
	A proposed solution to issues including a timeline and itemization of required resources and costs

Monarch was receptive to your proposal and hired you to assist them in implementing the Harvest-ROA Business Case Development Framework. You are now meeting on site with their senior-level executives. On the next page, you will begin the process of business case development.